What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your

Why You Should be Doing SMS Marketing Right NowRead More »

Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it. If you want to

What Content Marketing Can Do for Your BusinessRead More »

There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to

 The Future of Facebook Marketing for Local BusinessesRead More »