As mobile technology improves, so do the marketing opportunities associated with it. As of 2015, mobile searches on Google officially outnumbered searches conducted on desktop computers. What that means for local business owners is that nobody can afford to overlook mobile marketing as a way of generating sales and increasing profits. Geofencing is a classic

Why You Should Care About GeofencingRead More »

Attracting new customers is not an easy thing to do. In fact, for many entrepreneurs, it’s one of the most time-consuming and expensive parts of trying to grow their businesses. Research shows that it costs approximately eight times as much to attract a new customer as it does to retain an existing one. That said,

Brand Ambassadors: How to Get People Talking about Your BusinessRead More »

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses

7 Things People Don’t Tell You About Social Media MarketingRead More »