For many business owners, the most difficult decisions that are made on a daily basis is how to affordably promote their business in a way that is both cost-effective and gives a positive return on investment. While there are many different avenues that a business can take to advertise themselves online, there is perhaps none more powerful than in starting an online reputation management campaign.
Online reputation management is, in a nutshell, the culmination of every aspect of online marketing compiled into a single brand driven push to create a positive and socially powerful image of the business.
In other words, online reputation management is the single capitalization of one of the most important aspects of business, social proof.
You may already know about social proof, but it is an important aspect to review. Social proof is simply the influence that peers have on one another in purchasing decisions. If you want to dramatically increase your sales, then simply find your potential customers friends and turn them into believers. They in turn will play a larger role in your potential customers buying decisions than you ever could.
The Internet has dramatically increased the importance of social proof by allowing peer to peer reviewing of businesses on a global and ever-increasing scale. If you go to Yelp.com, you will find hundreds of thousands of reviews given by average, everyday people about the businesses that they interact with.
These reviews, however unqualified and unprofessional they may be written, are more powerful than many small businesses advertising budgets can withstand. It is not impossible for a series of negative reviews on a secondary review site such as Yelp.com to put a full stop on the flow of customers to a certain business.
Does your business need reputation management? A more accurate question would be, does your business need the power of social proof?
Online reputation managers are experts in utilizing the different tools such as search engine optimization, social media marketing and others to build a positive brand for the businesses that they serve. Online reputation managers also assist and aid in the collection of honest reviews to be promoted throughout the Web.
If you continue to consider the power of social proof, you will soon come to the conclusion that stale, aged reviews lose their power over time. Particularly with this trendy generation, the more recent a review the more powerful it seems to be.
Hiring an online reputation manager, or online reputation management consulting firm, will help to ensure that you have a steady flow of current reviews to keep perspective customers satisfied.
The only question remains, will you see a positive return on investment with online reputation management company? The short answer is yes.
The longer answer is as follows: online reputation managers will build the social proof that you need. Not only will you be able to attract more customers to your business, but these customers will already be pre-qualified because of the pre-selling power of social proof, they will become more loyal because they have already been affected by their peers into loyalty, and they will also be more likely to leave a review themselves after having done business with you.
If there ever was a perfect model for a business to attract the right type of customer or client, this would be it.
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