As a small business owner there are a lot of different ways to market your business. You know it, I know it. That said, when operating in today’s day and age of advanced technology it is important to choose the strategies that are going to get you the best return on your investment of time. […]

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X,

Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen ZRead More »

Are you losing website visitors or local traffic? If you have started noticing a decline in your overall web stats, both traffic and sales, you might need to make a change to your online marketing strategy. Running a local business, you still need to pay attention to your web traffic. In this modern age, it

Win Back Website Visitors! Retargeting 101 for Local BusinessRead More »

As mobile technology improves, so do the marketing opportunities associated with it. As of 2015, mobile searches on Google officially outnumbered searches conducted on desktop computers. What that means for local business owners is that nobody can afford to overlook mobile marketing as a way of generating sales and increasing profits. Geofencing is a classic

Why You Should Care About GeofencingRead More »